The ‘connected intelligence’ era: Why 2025 killed the silo
19 December 2025,

For decades, the maritime industry has operated in a state of disconnected necessity. The bridge didn't talk to the commercial desk; the bunker buyer didn't truly talk to the operator; and compliance teams were frequently left chasing data from weeks past.
This fragmentation imposed a hidden "silo tax" on global trade. It wasn't a line item you could find on an invoice, but it was there: in the millions of dollars lost to operational inefficiency, in the thousands of tonnes of excess fuel consumed due to poor coordination, and in the countless hours wasted reconciling spreadsheets that never quite matched.
Historically, we accepted these gaps as the cost of doing business at sea. But in a year defined by the dual pressures of tight margins and tightening regulations from FuelEU Maritime to the EU ETS fragmentation became a luxury the industry could no longer afford.
The shift to integrated intelligence
2025 marked a turning point. It was the year ZeroNorth moved beyond providing "point solutions" for isolated problems and started delivering "Integrated Intelligence" for the whole value chain. We spent the last 12 months building bridges, not just features. The result? Our platform generated over 2.7 million optimised routes and helped our partners save a monumental 4 million metric tonnes of CO2.
But the true story of 2025 isn't just about the numbers, it is about how we connected the dots to create a unified view of global trade. Here is a deep dive into how ZeroNorth dismantled the silos this year.
Connecting ship & shore: The end of the static voyage plan
The historical disconnect between the Master on the bridge and the operator on shore has long been the industry's greatest source of operational friction. Traditionally, voyage planning was a reactive, sequential process. Operators sent instructions, and vessels followed them until conditions changed, triggering a cycle of delays and renegotiations.
In 2025, we moved from reactive instructions to proactive collaboration.
- The Frustration:
The "static PDF" era. Operators would email a voyage plan that was effectively obsolete the moment the weather turned. This led to a constant "interpretation gap," where commercial strategy got lost in translation, and Masters felt micromanaged rather than supported.
- The 2025 Unlock:
Plan Ahead and Share
We fundamentally shifted the workflow. Instead of optimising each leg in isolation which often creates bottlenecks later in the journey operators can now treat multi-leg voyages as a single, connected timeline. This allows for strategic vessel positioning, balancing constraints and opportunities across the entire schedule to unlock hidden value.
Why it matters: It creates a "seamless handover". Operators can share optimal routes instantly via secure links for one-click plan activation. The Master sees exactly what the commercial team sees, turning the voyage plan into a shared digital reality rather than a static instruction.
Know more: https://info.zeronorth.com/plan_ahead_and_share_voyage_plan
Unified Charter Party Application
Performance evaluations used to be a battleground. Discrepancies between noon reports and sensor data often led to friction between technical and commercial teams. We solved this by bringing performance evaluations into a single view.
Why it matters: You can now seamlessly switch between noon report, sensor, and hybrid data to gain a complete picture of performance against CP limits. When both teams look at the same "truth," disputes disappear and collaboration begins.
Know more: https://zeronorth.com/vessel-selection
Connecting buyer & supplier: Trust in the bunker chain
Perhaps no area of shipping has been more plagued by mistrust, opacity, and paper-heavy administration than bunker procurement. The handshake between buyer and supplier has traditionally been slow and prone to disputes. In 2025, we digitised that handshake.
- The Frustration:
The administrative burden of the "paper trail." Procurement teams were stuck waiting days for physical paperwork to clear, while managing complex inquiries through hundreds of fragmented emails and spreadsheets.
- The 2025 Unlock:
Electronic Bunker Delivery Note (eBDN)
We replaced the clipboard with the blockchain. This solution digitises the traditional bunker delivery process, replacing manual paperwork with secure, verifiable data. It guarantees transaction authenticity through immutable blockchain technology, ensuring that what you pay for is exactly what you get.
Why it matters: It is "paperless efficiency". With the user experience updates in April, we simplified the signing process to a single sign-off for both pre and post-delivery stages. This drastically reduces the administrative burden and error rate, accelerating operations.
Know more: https://zeronorth.com/ebdn
Multi-port Inquiries
Historically, if you wanted to check prices across three different ports, you started three different email chains. We changed that.
Why it matters: This feature consolidates multiple port inquiries into a single workflow. Instead of isolated emails, you get clear visibility into supplier pricing and options across different locations. It connects the buyer’s intent directly with global market reality, empowering teams to buy smarter, not just faster.
Connecting Internal Data & External Truth: The compliance bridge
In the era of EU ETS and FuelEU Maritime, data is no longer just an operational asset—it is a currency. However, a major bottleneck has been the "spreadsheet silo," where emissions data sits trapped in internal systems, disconnected from the regulators and verifiers who need to validate it.
- The Frustration:
The "compliance scramble." Manually copying data from your performance system into verification portals, risking human error, audit failure, and significant financial penalties under the new EU regimes.
- The 2025 Unlock:
Veracity by DNV Integration
We built a direct pipeline to the verifier. This joint offering combines ZeroNorth’s platform with DNV’s verification services. It automates data transfer and verification, creating a collaborative workflow that ensures your data is accurate, auditable, and ready for regulatory submission.
Why it matters: Your data is now audit-ready by default. We removed the manual friction that typically plagues compliance reporting, allowing you to move from "compliance stress" to "confident compliance".
Public Emission API
We recognised that your data belongs to you, not our platform. This new API allows customers to programmatically pull detailed voyage-level calculations for emissions, eligibility, and European Union Allowances (EUA).
Why it matters: It breaks the data out of the platform silo. You can now integrate trusted compliance calculations directly into your internal Business Intelligence systems, automating your EU ETS compliance reporting without leaving your own digital ecosystem.
Know more: https://zeronorth.com/emissions-api
Connecting Strategy & Reality: Commercial loops
Finally, 2025 was the year we closed the loop between what you hope to earn and what you actually earn. Too often, commercial decisions are made on "brochure numbers"—optimistic estimates that don't reflect the gritty reality of sea conditions and hull fouling.
- The Frustration:
Fixing a vessel based on generic descriptions, only to see profit margins erode mid-voyage due to underperformance or unexpected regulatory costs.
- The 2025 Unlock:
Pre-charter CII by Consumption
We stopped the guesswork. The pre-charter CII tool now supports input by fuel consumption, making it accessible for operational users to calculate ratings before fixing a vessel.
Why it matters: Charterers can now spot errors in real-time. You can see the "green" reality of a vessel before the contract is signed, ensuring accurate commercial calculations and protecting your reputation.
Minimum Duration & Consumption Routes
Not every voyage needs to be "balanced." Sometimes you need pure speed to meet a laycan; sometimes you need pure savings to protect a thin margin.
Why it matters: Operators can now optimise voyages to strictly achieve the fastest transit time or to minimise total fuel consumption. This ensures the algorithm targets your exact commercial priorities—aligning route generation with specific PnL objectives or cargo contract requirements.
Know more: https://zeronorth.com/charter-consumption-api
Connecting the Unconnected: No vessel left behind
A truly connected fleet cannot have blind spots. One of the biggest challenges in maritime digitalisation has been the "digital divide" between modern, sensor-equipped vessels and older tonnage that relies on manual noon reports. In 2025, we closed that gap.
- The Frustration:
Having high-fidelity data for 60% of your fleet and "dark spots" for the remaining 40%. This partial visibility made fleet-wide optimisation impossible and skewed fleet emission scores.
- The 2025 Unlock:
SMARTShip Prime & AIS Integration
We introduced SMARTShip Prime to bridge the digital gap for vessels without IoT connectivity. By enriching standard noon reports with external AIS and weather data, we can now generate actionable insights without the need for expensive hardware installations.
Why it matters: It democratises visibility. We extended automation to vessels without sensors by utilising AIS data to auto-populate critical fields like Position, Speed Over Ground (SOG), and Course Over Ground (COG). This ensures a consistent data baseline across the entire fleet, regardless of vessel age or connectivity.
Know more: https://zeronorth.com/smartship-performance-analytics-uniting-technical-commercial-teams
Hull Performance AI Agent
For the data we do collect, we added a layer of intelligence. This new agent moves beyond simple monitoring to act as a dedicated, automated performance analyst.
Why it matters: It demystifies the "black box". Instead of just giving you a number, the AI explains the logic and calculations behind every recommendation, accompanied by a clear confidence score. It automates complex performance assessments to deliver recommendations in moments rather than hours.
Know more: https://zeronorth.com/ai-driven-hull-cleaning-recommendation
Conclusion: The year the bridge stopped being an island
The maritime industry is complex, but the software you use to navigate it shouldn't be. The "silo" is a relic of the past. If 2025 taught us anything, it is that the value of data multiplies when it is shared—between ship and shore, between buyer and supplier, and between internal strategy and external compliance.
We are proud of the 4 million tonnes of CO2 we helped save this year, but we are prouder of the collaborative workflows that made those savings possible.
A connected fleet is a profitable fleet. A connected fleet is a sustainable fleet. And as we look toward 2026, a connected fleet is the only way forward.
Ready to unify your data landscape in 2026? Book a demo now.
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