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How sensor data technology is revolutionising maritime transportation

Maritime transportation is one of the oldest industries in the world, accounting for roughly 90% of global trade. Yet, there is still great potential in the future of maritime that can help ship owners and operators substantially improve and modernise the way they are currently doing business.

Operators face a sea of data, yet often have challenges to navigate through it effectively. Fragmented systems and resistance to change from the traditional systems often lead to inefficiencies, while the need for transparency and compliance places further pressure on resources.

Here, the narrative shifts towards using digital advancements not as mere tools, but as partners in strategy, helping to streamline operations, enhance decision-making, and pave the way for a more sustainable and compliant maritime industry. This approach leads to a more integrated, efficient, and future-focused maritime operation.

On the journey to efficiency

Implementing advanced digital solutions can lead to significant operational benefits, shifting from traditional practices to more efficient, sustainable operations. The benefits are far reaching, and include:

Fuel and emissions efficiency

Operators face the dual challenge of reducing fuel consumption and limiting their vessels’ emissions, amidst rising costs and evolving regulations. By leveraging advanced technologies, they can achieve significant cost savings by optimising fuel use, consequently reducing emissions and enhancing the vessel’s commercial value. 

Safety enhancements

Ensuring the safety of both crew and cargo is paramount, yet traditional methods often fall short in predicting and mitigating risks effectively. Adopting technologies with sophisticated safety measures can both mitigate risks and provide a proactive approach to ensuring secure maritime operations.

Real-time fleet visibility

A lack of real-time data often leaves personnel on shore disconnected from those on the vessels, prohibiting them from making timely, informed decisions that affect fleet operations. With access to real-time, full-fleet visibility, shore-based teams can leverage the data needed to optimise operations, improve decisions, and enhance overall efficiency.

Meeting charterers’ requirements

In a competitive market, meeting and exceeding charterers’ expectations is crucial for business success. By adopting a technology-driven approach, operators can ensure their vessels meet these requirements, making them more commercially attractive and aligning with broader zero emissions goals.

Embracing a zero emission future

The maritime industry is under pressure to adapt and evolve towards more sustainable practices, a journey with both challenges and entities resistant to change. Embracing new technologies represents a commitment to a sustainable future where operational efficiency and environmental responsibility go hand in hand, propelling the industry towards its zero emission goal.

ZeroNorth’s SMARTShip™ solution

ZeroNorth's mission is to turn data into actionable insights. Our SMARTShip™ solution connects your entire fleet using live data, machine learning, and AI, providing real-time analysis to increase operational efficiency, minimise human error, and improve transparency.

Running on our industrial Internet of Things (IoT) platform, SMARTShip™ empowers customers to be smarter with their data. The solution collects between 3,000 – 5,000 data points from various data acquisition units (navigation, ECR, CCR), local sensors, and onboard equipment every 30 seconds and uses programs to organise all of the ship’s information into a visual interface that allows for a user-friendly experience. It plays a pivotal role in equipping our solutions with remote control and real-time monitoring functions, configurable alerts and notifications, pluggable cloud services, and integration with consumers’ smartphones and other devices.

Key features:

✓ Tracks ships in real-time and optimises routing for improved performance and profits

✓ Optimises total fuel oil consumption for every voyage with heading and speed guidance

✓ Evaluates over 80 million combinations to calculate most effective fuel consumption

✓ Creates scenario-based evaluations of fuel consumption based on speed and weather

✓ Benchmarks against a given guideline, such as charter party demands or hull performance


SMARTShip™ allows you to get an overview of your critical assets via its intuitive dashboard and enjoy real-time location monitoring to keep you connected with your ships anytime, anywhere.

Let ZeroNorth's expertise and centralised services guide you through the complexities and uncertainties of maritime data, and unlock the true value of big data – get in touch to find out more.

By embracing the digital wave, maritime operators stand on the brink of transformation. This journey offers both a path to operational excellence and a new, greener horizon for the maritime industry. As we navigate these waters together, the future is clear: an efficient and digitally-advanced maritime sector awaits.