Earth Day 2024

On 22 April, we celebrated Earth Day by acknowledging the ambitions, actions, and needs for the wider globe trade industry as we navigate our way to zero emissions.
We put together an ambitious 12-hour livestream event featuring enlightening podcasts, motivating talks, and interactive discussions centred around the opportunities for our collective impact.
Missed a session on Earth Day? Catch up on the conversations below.
Taking action is essential, and by bringing the global trade sector together, we are nurturing awareness, empowerment, and a shared renewal for our dedication to our mission of making global trade green.
Introduction
Introduction & Welcome
An introduction from Søren Meyer, CEO of ZeroNorth, underscoring the crucial journey towards zero emissions and its significance on Earth Day. Lora Jakobsen, Chief Purpose Activist at ZeroNorth, also welcomes you to the Earth Day celebration and shares what you can expect from our 12-hour event today.
Global trade's perspective
Global trade's Critical Place in Our World with Lloyd's List's Richard Meade
We're taking you through some of the foundational concepts and facets of global trade. To do this, we need to start at the beginning. In this conversation, Richard Meade, Editor in Chief of Lloyd's List, discusses how he would define global shipping, the complexities of regulation and regulatory bodies, and what aspects he thinks are most important moving forward.

Ship Operators' Role in Leading Decarbonisation with Cargill’s Jan Dieleman
Enterprises that move cargo across the seas are well placed to influence the direction of sustainable shipping practices. They are the first movers, taking on the risk of testing new technologies and implementing new practices so that change can happen.
In this episode, Jan Dieleman, President of Cargill Ocean Transportation, shares his insights into the evolving landscape of global trade and sustainability, and the vital role that first movers play to drive industry change towards new technologies and practices.
Impromptu Green Talk
Lora grabs a colleague from the ZeroNorth office to have a conversation using the Earth Day Green Talk cards, exploring the personal and professional impacts of green actions.
Ready to spark meaningful discussions on sustainability? Grab your Green Talk conversation cards here.
Make a Pledge for #GlobalTradeEarthDay
ZeroNorth's call for you to make a personal pledge for the planet. Share your commitment using #GlobalTradeEarthDay and be part of the global movement towards greener global trade.
Technology's critical role
Navigating Zero: A Customer-Focused Discussion with Anders Schulze, COO, & Lora Jakobsen, Chief Purpose Activist
With a rich background in driving customer transformations at Flexport, Anders Schulze, ZeroNorth's new COO, shares his expertise on his strategies to support ZeroNorth's customers and partners through their digitalisation and zero emissions journeys.
Data-Driven Digital Transformation with Google’s Danny Lange
Shipping continues to struggle with its data-driven digital transformation, perhaps due to it being a global industry with different regional capabilities, needs, mindsets, and conflicting incentives.
In this episode, Danny Lange, VP of BI and AI at Google, explores the dynamic between high-quality data collection and AI, uncovering the keys to steering the shipping industry towards a zero emissions future.
Impromptu Green Talk
Lora grabs a colleague from the ZeroNorth office to have a conversation using the Earth Day Green Talk cards, exploring the personal and professional impacts of green actions.
Inspire your own conversations about our journey to zero emissions! Grab your Green Talk conversation cards here.
Technology’s Critical Role in Reaching Zero Emissions with ZeroNorth’s CEO Søren Meyer
Technology plays a critical role in the green transition. In the past, the complexity of the shipping industry – including the diversity of the global fleet, infrastructure constraints, and the economic impact of ‘going green’ – has prevented mass adoption of technological innovation.
In this episode, Søren Meyer, CEO of ZeroNorth, discusses the technology that is shaping the future of the green transition and why he thinks the change movement is critical to accelerate the maritime industry.
The Digital Port Revolution with the Port of Rotterdam’s Saskia Mureau
It's hard to underestimate the importance of ports in our world. They are vital links between land and sea, offering unique opportunities for spearheading digital transformations and green technologies.
In this episode, Saskia Mureau, Director Customer Digital at the Port of Rotterdam discusses the critical role of ports in the green transition, her leadership in establishing the Rotterdam-Singapore digital and green corridor, and the need for improved digital literacy to propel the industry forward.
Eco-Expertise Quiz
On the spot: Lora tests a colleague's green knowledge in the Eco-Expertise quiz. Will they be an eco novice or an eco expert?
Challenge yourself and others and see how much you really know about sustainability. Take our Eco-Expertise Quiz here.
🥗 LUNCH BREAK
Emissions and our road to zero
Partner Spotlight: Operational Efficiency with Arron Welling from Global Maritime Forum
A straight-forward, on the ground discussion about Global Maritime Forum's Operational Efficiency Working Group. Arron Welling, Project Manager - First Movers for Shipping Decarbonisation and Green Corridors, sits down with Lora to discuss the impact and initiatives of the Operational Efficiency Working Group.
Impromptu Green Talk
Lora grabs a colleague from the ZeroNorth office to have a conversation using the Earth Day Green Talk cards, exploring the personal and professional impacts of green actions.
Get your colleagues talking about our industry's sustainability journey. Download your Green Talk conversation cards here.
Data-Driven Pathways to Zero Emissions with ZeroNorth's Sam Jha
Sam Jha sits down with Lora to discuss SMARTShip and the role of high-frequency data in driving the maritime industry towards zero emissions, showcasing how data can transform operational efficiency and sustainability.
Taking Action on Operational Efficiency with Global Maritime Forum
Delving into their recent report, 'Taking Action on Operational Efficiency', this panel discussion with industry experts from Global Maritime Forum examines the proactive steps being taken by shipping companies to enhance operational efficiency and cut emissions across the industry.
Impromptu Green Talk
Lora grabs a colleague from the ZeroNorth office to have a conversation using the Earth Day Green Talk cards, exploring the personal and professional impacts of green actions.
Set the stage for impactful discussions about global trade's green future. Get your Green Talk conversation cards here.
Bold leadership
Acting for Future Generations with former Generations Commissioner Sophie Howe
A view that takes the needs of future generations into account is critical if we are to change our world for the better. But how can we push boundaries, and make different decisions today that benefit the lives of our children and grandchildren tomorrow?
In this episode, Sophie Howe, former Future Generations Commissioner for the Welsh Government, explores the transformative power of public policy, our collective responsibility to drive positive impact for the next generations, and how radical, forward-thinking can lead to substantial environmental progress.
Bold Leadership with Lord John Browne, Chairman of BeyondNetZero and Former CEO of BP
What does it mean to lead boldly? It can involve making unpopular decisions to chart a new way forward. In our industry, it can translate to putting planet hand in hand with profit or finding innovative ways to put sustainability at the heart of strategy. It can also mean being able to see where today’s trends might lead us tomorrow.
In this episode, Lord John Browne, Chairman of BeyondNetZero and former BP CEO, discusses what inspired him to change BP’s direction during his tenure, the importance of incentivising change through bold leadership, and how his organisation is helping to finance the green transition.
Lora's Pledge
Lora shares her personal and professional commitments for this year's Earth Day. Share your pledge using #GlobalTradeEarthDay and be part of the global movement towards a greener maritime industry.
🌏 Closing remarks
The 12-hour event is almost over – Lora shares her thoughts on the Earth Day celebration with key takeaways and reflections on our discussions.